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Brand Evolution & Website Redesign

For a Phase I step, Apixio partnered with GRAYBOX to update their “Our Story” and “Careers” pages. Our Creative worked within Apixio’s current framework while making robust changes to allow for a quick launch with impactful touchpoints. Following a successful campaign, we tackled a brand refresh and website redesign to secure Apixio’s position as the market leader in their industry.

Apix­io’s prod­uct matu­ri­ty in health­care AI is unmatched. Their tech­nol­o­gy mer­its a brand as sophis­ti­cat­ed as their big data insights. So first, we built a wayfind­ing sys­tem with col­or and iconog­ra­phy to rep­re­sent their prod­uct ecosys­tem. Then, we trans­lat­ed that sto­ry into a flex­i­ble design sys­tem. The result is a web­site designed to grow along­side Apixio.

Sarah Murray, Executive Creative Director at GRAYBOX

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