Apixio is leading the way in Health Tech. “Using data science, we can help solve critical healthcare problems and empower individuals, providers and health plans with reliable, actionable intelligence.”
For a Phase I step, Apixio partnered with GRAYBOX to update their “Our Story” and “Careers” pages. Our Creative worked within Apixio’s current framework while making robust changes to allow for a quick launch with impactful touchpoints. Following a successful campaign, we tackled a brand refresh and website redesign to secure Apixio’s position as the market leader in their industry.
Apixio’s product maturity in healthcare AI is unmatched. Their technology merits a brand as sophisticated as their big data insights. So first, we built a wayfinding system with color and iconography to represent their product ecosystem. Then, we translated that story into a flexible design system. The result is a website designed to grow alongside Apixio.
